Tate & Lyle Advances Sweetener Innovation with Key Partnership
Tate & Lyle has expanded its partnership with BioHarvest Sciences (BioHarvest) to accelerate the development of next-generation plant-based sweeteners for the global food and beverage industry.
Cooplands Bakery : Freshly Baked and Ready to Go
From a single, humble shopfront in Scarborough to 154 shops across the Northeast of the UK, Cooplands Bakery has risen over the last century to become a modern bakery business that has stayed true to its artisan roots. John Ruddock, CEO, tells us more.
GREY GOOSE Hits the Runway
Reaching new levels of a fashionable pour, GREY GOOSE served in its Devil Wears Prada 2 partnership. We browse the campaign’s multi-platform programme that builds on the leading vodka brand’s foray into the fashion industry.
Trade Kings Group : A Story of African Manufacturing
Zambia’s largest fast-moving consumer goods manufacturer, Trade Kings Group, has an expanding ecosystem of brands that remain both relevant and scalable. We speak to Mohsin Patel, Director, who tells the story of the locally grown business.
“A Significant Step Forward for UK Retail”: GS1 UK CEO on Tesco’s Move to QR Codes
Tesco’s understated but important move to QR codes powered by GS1 UK marks a shift in UK food and beverage retail, elevating the technology from pilot stages to large-scale use.
Yakult Appoint Shinji Yamaguchi to Managing Director of Yakult UK & Ireland
Yakult UK & Ireland has appointed Shinji Yamaguchi as Managing Director, replacing Hiroaki Yoshimura, who moves to the company’s European headquarters, in the Netherlands, as Managing Director of Yakult Europe.
Coca-Cola Brands Take Center Stage in The Devil Wears Prada 2
The Coca-Cola Company announces the upcoming launch of Diet Coke and smartwater global campaigns inspired by Devil Wears Prada 2 and designed to engage audiences beyond the big screen.
Ferrero Group Expands into the Brazilian Snack Market
Ferrero Group has signed an agreement to acquire Brazilian premium protein snack company Bold Snacks, marking its entry into the better-for-you segment in South America.
NBA and The Coca-Cola Company Enter Global Partnership
NBA and The Coco-Cola Company announce a multi-year marketing partnership, which sees Sprite® return as the league’s official global soft drink partner.
Tongaat Hulett Zimbabwe : Zimbabwe’s Sweet Spot
As the largest and oldest sugarcane producer in the country, Tongaat Hulett Zimbabwe is sweetening the agribusiness landscape. Tendai Masawi, Managing Director, talks us through the unwavering success of the company’s two leading estates.
