Lucy Pilgrim

Lucy Pilgrim is an in-house writer for Food & Beverage Outlook Magazine, where she is responsible for interviewing corporate executives and crafting original features for the magazine, corporate brochures, and the digital platform.
Deputy Head of Editorial
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36 Features

“A Significant Step Forward for UK Retail”: GS1 UK CEO on Tesco’s Move to QR Codes

Tesco’s understated but important move to QR codes powered by GS1 UK marks a shift in UK food and beverage retail, elevating the technology from pilot stages to large-scale use.

Yakult Appoint Shinji Yamaguchi to Managing Director of Yakult UK & Ireland

Yakult UK & Ireland has appointed Shinji Yamaguchi as Managing Director, replacing Hiroaki Yoshimura, who moves to the company’s European headquarters, in the Netherlands, as Managing Director of Yakult Europe.

Coca-Cola Brands Take Center Stage in The Devil Wears Prada 2 

The Coca-Cola Company announces the upcoming launch of Diet Coke and smartwater global campaigns inspired by Devil Wears Prada 2 and designed to engage audiences beyond the big screen.

Ferrero Group Expands into the Brazilian Snack Market

Ferrero Group has signed an agreement to acquire Brazilian premium protein snack company Bold Snacks, marking its entry into the better-for-you segment in South America.

NBA and The Coca-Cola Company Enter Global Partnership 

NBA and The Coco-Cola Company announce a multi-year marketing partnership, which sees Sprite® return as the league’s official global soft drink partner.

Tongaat Hulett Zimbabwe : Zimbabwe’s Sweet Spot

As the largest and oldest sugarcane producer in the country, Tongaat Hulett Zimbabwe is sweetening the agribusiness landscape. Tendai Masawi, Managing Director, talks us through the unwavering success of the company’s two leading estates.

Roebuck Estates Takes to the Skies as British Airways Partner

Roebuck Estates continues to fly high, having been announced as British Airways’ official business class wine partner – a reflection of the growing global momentum of English sparkling wine. 

Farm of the Future: McCain Foods’ Lesson in British Regenerative Farming

McCain Foods’ new UK Farm of the Future offers a blueprint for regenerative farming that combines local knowledge with global expertise, helping to future-proof British agriculture.

BERO : A New Premium Beer Experience

At the helm of this new era, BERO offers a premium product that provides the same beloved craft, world-class flavor, and social energy of beer without the unwanted consequences. We pour a pint with CEO and co-Founder, John Herman.

Jamaican Teas Ltd : Sips of Island Bliss

The Caribbean’s largest tea producer, Caribbean Dreams Foods Ltd, a subsidiary of Jamaican Teas Ltd, possesses an unwavering commitment to innovation and quality. Jonathan Mahfood, Commercial General Manager, spills the tea.