With temperatures climbing, light, fruit-forward drinks are leading the way in the summer market. Cointreau, a highlight in over 500 cocktails, is spotlighting the serves that are taking over the season.
Maison Cointreau (Cointreau) – the iconic orange liqueur creator and cocktail pioneer, founded in 1849 in Angers, France – is known as a staple for bartenders and at-home cocktail enthusiasts around the world.
The brand’s heritage as a liquorist-distiller is evident through its presence as an ingredient in over 500 cocktails consumed around the globe, including the original Margarita and Cosmopolitan. The brand’s characteristic flavour stems from the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, all overseen by Cointreau’s Master Distiller.
Cointreau’s exceptional organoleptic qualities lend themselves especially to the summer season. Think hosted dinners, garden parties, festival weekends, and long evenings in the sun, where spicy and tropical flavours define the season. Ultimately, it’s all about cocktails that are simple to make and easy to come back to, with citrus, ice, and longer formats that keep the drinks light and refreshing in the heat.
Specifically, for those looking for a bolder flavour this summer, Cointreau Spicy – the brand’s new chilli-infused expression – provides an easy way to bring a subtle punch to summer serves.
“Summer serves are defined by balance and drinkability, with bright citrus, fresh ingredients, and flavours that stay light on the palate. Across bars globally, we’re seeing a shift towards drinks that feel effortless but still deliver, from frozen Margaritas and fruit-led twists to longer, more refreshing serves. It reflects how people want to drink in the summer – flavour-first and versatile,” notes Kevin Sueiro, International Brand Ambassador for Cointreau.
Since its inception nearly 200 years ago, Cointreau has embodied the pioneering spirit and meticulous craftsmanship that have come to define it. Its original recipe, rituals, and commitment to quality have been passed down through generations, transforming the family name into a household brand.
Its newest liqueur, Cointreau Spicy, is a testament to the brand’s dedication to innovation and iconic flavours that stand the test of time. It is a bold new expression of the iconic orange liqueur, bringing together a bright, sweet intensity with the warming heat of a natural chilli kick.
The beverage was crafted to reflect modern drinking trends and a growing appetite for spicy serves, making it easier than ever before to create a vibrant Margarita no matter the location. Cointreau Spicy delivers a balanced contrast of luminous orange citrus layered with a refined chilli warmth, resulting in a palate that is both daring and smooth.
As determined by Cointreau’s global network of expert mixologists, the cocktails to know for this summer include the Spicy Margarita, Frozen Passionfruit Margarita, Tropical Highball, Summer Spritz, and Spicy Frozen Shot. These drinks point towards a shift that places flavour front and centre without overcomplicating palates, making them easy to put together and suit whatever the day turns into.
Designed for moments that feel more elevated and expressive, Cointreau Spicy unveils a new way to enjoy a classic drink, bringing energy, depth, and a touch of heat to every serve.
