Kraft Heinz and The Walt Disney Company have announced a long-term strategic alliance spanning foodservice, dining experiences and media, bringing Kraft Heinz brands to Disney parks, resorts and cruise operations across North America.
The Kraft Heinz Company and The Walt Disney Company have entered into a long-term strategic alliance that will integrate Kraft Heinz food brands across Disney’s parks, resorts, cruise operations and media platforms.
The multi-year collaboration covers foodservice, events, media and guest experiences, creating new opportunities to introduce menu innovations, dining concepts and branded experiences inspired by Disney’s portfolio of stories and franchises.
The partnership will be rolled out across Disney’s North American parks and resorts, Disney Cruise Line, and the company’s studios and streaming platforms.
As part of the alliance, 10 Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will become part of food and dining experiences at Disney destinations.
The companies will introduce new menu items, guest experiences and product offerings at hundreds of dining locations across Walt Disney World Resort in Florida, Disneyland Resort in California and Disney Cruise Line sailings departing from North America.
The collaboration also includes the installation of new HEINZ condiment stations and custom-designed serving equipment throughout Disney parks, while HEINZ will showcase new sauces from its Sauce Vault at D23: The Ultimate Disney Fan Event in Anaheim this August.
Innovation Combines Food and Storytelling
Alongside foodservice initiatives, the alliance will also support integrated marketing campaigns, digital content and brand activations across Disney’s media platforms, creating new opportunities to engage consumers through food, entertainment and family experiences.
Nicolas Amaya, President of North America at The Kraft Heinz Company, said: “Kraft Heinz and Disney are two companies that are woven into the fabric of family life. For generations, families have grown up with our brands side by side—watching Disney favourites with a bowl of Kraft Mac & Cheese or reaching for HEINZ at the table.
This alliance is about showing up together in the moments that matter most—whether at the parks or at home—to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
Kraft Heinz said the collaboration provides an opportunity to expand its brands through one of the world’s largest entertainment ecosystems while supporting its strategy of engaging consumers through food, sports and entertainment.
Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company, said: “Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love.
The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.”
The alliance officially launches this summer, with activations scheduled to roll out across Disney’s North American parks, resorts and cruise operations throughout the year.
Consumers attending D23: The Ultimate Disney Fan Event in August will also receive an early look at elements of the collaboration as the partnership begins its wider implementation.
