How is Mondelez and Cadbury improving Easter packaging sustainability?
Mondelēz International is expanding its use of recycled plastic across the Cadbury Easter range, introducing new packaging for Cadbury Mini Eggs and seasonal chocolate as part of its global sustainable packaging strategy.
For Easter 2026, three sizes of Cadbury Mini Eggs bags will be wrapped in 65% certified recycled plastic packaging, while small and large Cadbury Easter bars will feature 80% certified recycled plastic packaging.
The move will use around 134 tonnes of post-consumer recycled plastic, equivalent to packaging for approximately 70 million Mini Eggs bags and 16 million seasonal chocolate bars annually.
“Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK & Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range,” said Joanna Dias, UK&I Sustainability Lead at Mondelēz International. “Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK&I as we work towards the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.”
Expanding recycled plastic across the Easter range
The packaging update applies to the 31.9g, 74g and 256g Cadbury Mini Eggs bags, which will now use recycled plastic allocated through a mass balance approach.
Alongside this, small and large Easter Cadbury bars will also transition to 80% certified recycled plastic packaging, while the Cadbury Special Gesture Easter Egg range will replace its ribbon handle with a recyclable cardboard handle.
The changes represent the latest step in Mondelēz’s broader effort to reduce plastic use in seasonal confectionery packaging.
Previous initiatives include introducing a paper-based outer wrapper for the Cadbury Easter Favourites Pouch and removing 6.4 million plastic windows from Easter egg packaging.
Partnership with Amcor
The new packaging has been developed in collaboration with Amcor, using the company’s AmFiniti™ recycled content technology, which converts post-consumer plastic waste into new packaging materials.
Through the partnership, Mondelēz will source recycled plastic to support packaging production across the Cadbury Easter range using advanced recycling technology.
“It’s fantastic to see our collaboration with Mondelēz International come to life with AmFiniti Recycled Content in iconic products like Cadbury Mini Eggs,” said Janice Narainsamy, Senior Product Development Engineer at Amcor. “Expanding recycled content into seasonal favourites such as the Easter range demonstrates what’s possible when innovation and partnership align. This milestone shows how we can integrate more circular packaging solutions at scale, while maintaining the performance and quality consumers expect.”
Supporting Mondelēz’s packaging goals
The Easter packaging changes contribute to Mondelēz’s wider sustainability targets under its “Pack Light and Right” strategy, which aims to reduce plastic use across its global packaging portfolio.
The company has set a goal of designing 98% of its packaging to be recyclable and clearly labelled for consumers by 2030. Currently, 96% of its packaging is already designed to be recyclable.
The company is also working to reduce virgin plastic in rigid plastic packaging by at least 25% by 2030, as it expands the use of recycled materials across its global snacking brands.
This article was produced by the editorial team at Food & Beverage Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
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