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Disaronno Group has announced the rebranding of Illva Saronno Holding to Disaronno Group as part of a strategy to strengthen the company’s global identity across its spirits, wines and ingredients businesses.
Drinks group launches new corporate identity to support global expansion
The company said the rebrand reflects its purpose to “Celebrate ‘Il Buon Vivere’ Together” and is designed to reinforce its international positioning while maintaining a connection to its heritage and family ownership.
The move follows positive financial performance in 2025, with turnover reaching €370 million, up around 3% compared with 2024, alongside EBITDA of €51.4 million.
DISARONNO GROUP
International markets remain central to growth strategy
Disaronno Group said international expansion continues to play a central role in its business model, with 70% of turnover generated outside Italy and distribution spanning almost 160 countries worldwide.
The company added that growth in 2025 was further accelerated by acquisitions announced at the end of 2025, including Amaro Averna and Zedda Piras, with completion expected before the summer.
Under the new structure, the company’s activities will be organised across three divisions while operating under a unified corporate identity.
The spirits division, which accounts for nearly two thirds of Group turnover, will operate under the Disaronno International brand and includes products such as Disaronno, Disaronno Velvet, Tia Maria, The Busker Irish Whiskey, Engine Gin and Sagamore Rye.
Disaronno Ingredients, which represents 27% of turnover, supplies semi-finished products and accessories for the ice cream and bakery sectors.
The wines division, operating under the Duca Wines umbrella brand, accounts for 11% of turnover and includes brands such as Duca di Salaparuta, Florio and Corvo.
Marco Ferrari, CEO of DISARONNO GROUP
Disaronno Group highlights scalable business model
CEO Marco Ferrari said: “The transition to Disaronno Group represents a natural evolution of our journey.
“This new corporate identity strengthens the Group by enhancing the shared values that unite our companies and by enabling a more scalable organization with an increasingly premium and structured profile.
“Choosing an iconic and recognizable name like Disaronno allows us to look to the future while maintaining a strong connection to our roots. With this new identity, we reinforce our international vision and our ability to consistently express the values that guide us. Celebrating ‘Il Buon Vivere’ Together is not simply a mission, but the principle that inspires all our activities and relationships.”
Group combines heritage, portfolio diversification and international reach
Disaronno Group said the rebranding supports its ambition to continue growing in global markets while combining tradition, innovation and entrepreneurial culture.
The company, which is wholly owned by the Reina family, employs more than 800 people across its spirits, wines and ingredients operations.
This article was produced by the editorial team at Food & Beverage Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across food production, manufacturing, supply chains, construction, healthcare, mining, and sustainability.
Food & Beverage Outlook provides ongoing coverage of organisations and developments shaping the global food and beverage sector.
