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The global bakery company increased land under regenerative agriculture practices by nearly 73% in 2025, advancing its goal of sourcing all key ingredients from regenerative farmland by 2050 while strengthening supply chain resilience and soil health.
Grupo Bimbo scales regenerative agriculture across global ingredient supply chain
Grupo Bimbo has surpassed 500,000 hectares under regenerative agriculture practices, marking a significant expansion of its sustainable sourcing programme and reinforcing efforts to build more resilient agricultural supply chains.
The company reported that land managed under regenerative practices reached more than 500,000 hectares by the end of 2025, representing an increase of almost 73% compared with the more than 290,000 hectares recorded at the end of 2024.
The programme forms part of Grupo Bimbo’s long-term commitment to source 100% of its key ingredients from land cultivated under regenerative agriculture practices by 2050.
Focus on soil health, biodiversity and farmer resilience
Grupo Bimbo’s regenerative agriculture strategy centres on three priorities: improving soil health, enhancing biodiversity and ecosystems, and supporting farming communities as they adopt more resilient agricultural practices.
The company works with farmers, suppliers, millers, research organisations and institutions including the International Maize and Wheat Improvement Center (CIMMYT) across key ingredient crops such as wheat, corn and sugar.
David Hernández, Global Procurement VP at Grupo Bimbo, said: “Agriculture is the starting point of everything we do. Regenerative agriculture enables us to strengthen the resilience of our supply chain, collaborate closely with farmers, and ensure the availability of key ingredients for the future. At the same time, we contribute to improving soil health and creating shared value for the farming communities we work with.”
Expansion into Europe and Brazil
During 2025, Grupo Bimbo expanded its regenerative agriculture programme into new markets.
In Brazil, an initial pilot programme evolved into a formal implementation involving local teams, suppliers and producers. The company also launched its first European regenerative agriculture initiative in the United Kingdom, extending the strategy beyond the Americas.
These developments build on existing programmes in North America, where the company says regenerative wheat farming initiatives in Mexico have already delivered positive results.
Sustainable sourcing linked to product strategy
Grupo Bimbo said regenerative agriculture is closely connected to its Positive Nutrition agenda, which focuses on improving product formulations and ingredient transparency.
The company reported that 98% of its global daily-consumption product portfolio now meets its internal standards for simpler and more transparent recipes.
The expansion of regenerative sourcing is intended to support long-term ingredient availability while helping address growing concerns around soil degradation and agricultural resilience.
According to the company, more than half of the world’s agricultural soils currently show some level of degradation, with projections suggesting that figure could rise significantly by 2050 without changes in farming practices.
The initiative forms part of Grupo Bimbo’s wider sustainability strategy under its “For Nature” pillar, which includes commitments around net-zero carbon emissions, packaging waste reduction, water stewardship and food waste reduction.
Alejandra Vázquez Langel, Global Sustainability VP, said “At Grupo Bimbo, we understand sustainability as an integral way of operating our business, from the origin of our ingredients to how we produce, distribute, and reach consumers. Advancing regenerative agriculture is essential, but so is continuing to transform our entire operation to generate a positive, measurable, and long-term impact for people and the planet.”
This article was produced by the editorial team at Food & Beverage Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across food production, manufacturing, supply chains, construction, healthcare, mining, and sustainability.
Food & Beverage Outlook provides ongoing coverage of organisations and developments shaping the global food and beverage sector.
