Capgemini has announced a five-year extension of its strategic partnership with McDonald’s to support the continued modernisation of restaurant operations and digital customer experiences across the company’s global network.
Accelerating the Arches strategy
The renewed agreement aligns with McDonald’s Accelerating the Arches strategy, which focuses on expanding digital engagement, strengthening loyalty programmes and modernising restaurant technology platforms. As outlined in the company’s 2023 Investor Update, McDonald’s aims to reach 250 million 90-day active loyalty users and generate $45 billion in annual systemwide sales through loyalty members by the end of 2027. A key part of that strategy involves connecting thousands of restaurants to scalable cloud-based capabilities.
Under the extended partnership, Capgemini will continue to provide engineering, deployment and support services for selected customer-facing digital channels and restaurant technologies used across McDonald’s global system.
Supporting the next phase of restaurant digital transformation
Capgemini and McDonald’s have worked together for more than a decade as part of the restaurant group’s ongoing digital transformation journey. The new five-year agreement focuses on the next phase of innovation aimed at unlocking revenue growth while enhancing operational efficiency and customer engagement.
Key priorities include modernising restaurant technology infrastructure, advancing consumer-facing platforms and accelerating the deployment of new digital capabilities. Artificial intelligence will also play an increasing role in improving speed to market and supporting more cost-efficient operating models.
Brian Rice, Global CIO at McDonald’s, said the company continues to prioritise both customer and employee experiences as it modernises its restaurant systems.
“We’re focused on modernising our restaurants and elevating the customer and crew experience,” he said. “As we reimagine how we work together and move forward as a system, we’re continuing to unlock new possibilities, with trusted partners like Capgemini, to modernise our restaurants and elevate the customer experience.”
AI and analytics shaping the restaurant experience
Capgemini will bring together expertise across strategy, design, innovation and engineering to support McDonald’s evolving technology ecosystem. The company’s Applied Innovation Exchange network will help apply artificial intelligence and advanced analytics to both customer-facing and operational platforms.
These capabilities support McDonald’s broader public cloud strategy while helping the business develop and deploy new digital services more quickly across its global restaurant network.
Anirban Bose, CEO of the Americas and Group Executive Board Member at Capgemini, said the partnership reflects a shared focus on building the next generation of restaurant experiences.
“We look forward to continuing our work with McDonald’s to enhance digital and in-restaurant experiences,” he said. “This collaboration reflects a shared commitment to shaping the restaurant experience of the future.”
This article was produced by the editorial team at Food & Beverage Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
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