Providing 100 percent cold-pressed lemon and lime juices, Twisted Alchemy is on a mission to ‘end the squeeze’ for bartenders and home-cocktail connoisseurs alike. Kim Holstein, co-Founder, shares more about how the company has gone from strength to strength, offering ‘simply the zest’ pure fruit products to its clientele.
JUICY JOURNEY
As North America’s beverage industry continues to undergo significant evolution, it has seen consumers move away from sugars and artificial sweeteners towards choosing products for their health and wellness benefits.
“It’s been crazy exciting to see how bartenders, food and beverage directors, and those in the hospitality industry have come to value the quality and impact of fresh juices on cocktails, non-alcoholic drinks, and culinary creations,” introduces Kim Holstein, co-Founder of Twisted Alchemy.
Providing high-quality cold-pressed juice for the craft cocktail industry, Twisted Alchemy is a juice company with a difference.
Selling 750 milliliter bottles of its award-winning juices and mixers at hotels, restaurants, and bars around the US, alongside having recently launched its products in Whole Foods Market (Whole Foods) and Sprouts Farmers Market (Sprouts), the company is taking the juice sector by storm.
Having featured in the US reality TV series, Bar Rescue, Twisted Alchemy’s ability to help hospitality establishments be successful – from cafés, craft bars, and restaurants to the likes of The Ritz-Carlton, Nobu, and Hilton – is unmatched.
“We are proud to elevate menus with our fresh, cold-pressed juices,” she smiles.
ENDING THE SQUEEZE
Providing bars and restaurants with an honest and effective alternative to squeezing fruit on-premises, Twisted Alchemy is gaining immense traction in the hospitality industry.
“When our clients replace juicing on-premises with our cold-pressed juices, they have a more efficient option that saves on labor and has zero waste,” Holstein prides.
Indeed, squeezing on-premises presents various obstacles, with varying yield levels often impacting overall cost.
Boasting up to 180 days’ shelf-life, Twisted Alchemy’s cold-pressed juices offer a far superior alternative, particularly thanks to their ability to maintain high levels of quality and yield.
“We also manage Brix (°Bx) and PH levels, which ensures consistency of sweetness,” she tells us.
From watermelon to passion fruit, blood orange, pomegranate, and more, the company creates juices that its customers can count on.
Notably, it also supplies juices throughout the year from fruits that cannot be juiced year-round on-premises due to their seasonality.
“We ‘end the squeeze’, enabling bartenders and food and beverage managers to save their ‘creative juices’ for menu development and other more ‘fruitful’ projects!”
Utilizing a High-Pressure Processing (HPP) cold pasteurization technique, Twisted Alchemy is able to retain vitamins and keep natural enzymes intact.
“It’s exciting technology that uses pressure instead of heat, which means we don’t kill the important enzymes and vitamins.
“You can really taste the difference between cold-pressed versus heat-pasteurized juice, and this impacts guests’ experience of the cocktail or culinary creation,” Holstein reflects.
QUENCHING THE THIRST OF A NATION
In addition to proudly providing its award-winning lime and lemon juices to bars and restaurants around the country, Twisted Alchemy has witnessed growing interest from the consumers and bartenders in their own home, seeking the freshest juices for their kitchen creations.
With approximately 19 limes or 16 lemons in each bottle, the company’s 100 percent cold-pressed lime and lemon juices offer extensive shelf life for customers’ favorite marinades, vinaigrettes, cocktails, or non-alcoholic beverages, among other creations.
Having recently announced its expansion into Sprouts across the country, Twisted Alchemy is widening its net and customer base. Holstein reflects upon this significant milestone.
“With our distribution from Sprouts’ 450+ stores, we can reach so many more customers nationwide” she highlights.
Thanks to its Eureka Lemon and Persian Lime juices being Whole30 Approved and containing zero additives, preservatives, concentrates, or added sugars, Twisted Alchemy stands out from other products on the market.
As the only non-alcoholic juice brand to have this approval, the company’s 100 percent cold-pressed juices – alongside its pure fruit, farm-to-bottle philosophy – certainly fit the profile of the wildly popular Whole30 Approved health and wellness program.
While other juices on the market contain concentrates, syrups, water, or are heat pasteurized, Twisted Alchemy’s products are pure juice.
“We are so excited about being Whole30 Approved!” Holstein exclaims.
“I’m excited about our growth on all fronts as we serve our mission to elevate the spirits of cocktails, culinary experiences, and people”
Kim Holstein, co-Founder, Twisted Alchemy
SQUEEZING THE DAY
By choosing polyethylene terephthalate (PET) plastic packaging, Twisted Alchemy’s products offer beneficial environmental and performance qualities.
“This is very important to me, and we are continuing to work on getting better options to support sustainability,” Holstein reflects.
With up to 100 percent PET and green packaging at every touch point, the company is seizing numerous opportunities to reduce its carbon footprint.
Elsewhere, Twisted Alchemy’s Lemonade Stands for Change initiative is empowering children to make a difference by turning the everyday lemonade stalls into critical tools for change.
Through the program, children utilize the company’s lemon juice to make lemonade for their stand, learning about both entrepreneurship and impacting the world in a positive way.
“This initiative means a lot to me. As an entrepreneur for the past 30+ years, I’ve loved empowering kids to learn about entrepreneurship,” she shares.
The years ahead, meanwhile, are ripe with potential for evolution and continued innovation.
“I’m excited about our growth on all fronts as we serve our mission to elevate the spirits of cocktails, culinary experiences, and people,” Holstein remarks.
What started with a vision of ‘ending the squeeze’ for bartenders morphed into cold-pressed juices with purpose.
“Today, we’re elevating spirits both at the bar and in the kitchen for foodies, cocktail enthusiasts, home bartenders and chefs, people hosting and entertaining, those passionate about health and well-being, and oh so many more,” she insights.
It’s also been exciting for the company to provide great value for the consumer. With limes and lemons costing up to 99 cents in today’s economy, Twisted Alchemy provides a solution to the increasing problem of affordability.
“Customers can purchase a bottle of our lime or lemon juice for just $6.99 to $7.99, containing purely 19 limes or 16 lemons respectively, and the bottle can be re-opened and sit in the fridge for up to 120 days!” closes Holstein.
Bringing its 100 percent cold-pressed juices to the world with the freshest product from farm to bottle, consumers can now find Twisted Alchemy’s award-winning juices in the refrigerated section at Whole Foods and Sprouts.
