Neil Perry is Content Director for Outlook Publishing.
- Content Director
Share
Disaronno Group has completed its acquisition of Amaro Averna and Zedda Piras from Campari Group, marking a further expansion of the company’s spirits portfolio as it continues to strengthen its position in international beverage markets.
Deal Expands Beverage Portfolio and Strengthens Presence in Key Markets
The transaction, originally agreed in December 2025, was completed on 28 May 2026 through the transfer of ownership of the newly established Meridia S.r.l., based in Sassari, from Campari Group to Disaronno Group.
The acquisition adds two established brands to the company’s portfolio and supports its broader growth strategy across the alcoholic beverages sector.
Portfolio Expansion Supports International Growth Strategy
Disaronno Group operates across nearly 160 countries through its Spirits, Wines and Ingredients divisions. The company employs more than 800 people and reports annual revenues of €370 million.
The acquisition is intended to strengthen its international brand portfolio while increasing its presence in key markets for the spirits category.
Marco Ferrari, Chief Executive Officer of Disaronno Group, said: “This acquisition is an important milestone in our growth strategy. It allows us to strengthen our international portfolio and reinforces our presence in key markets — the United States, Germany and Italy — through Amaro Averna. For Zedda Piras, our priority is to consolidate and grow its footprint in the Italian market.”
The company identified the United States, Germany and Italy as priority markets for the continued development of Amaro Averna, while Zedda Piras will remain focused on strengthening its position within Italy.
Marco Ferrari, Chief Executive Officer of Disaronno Group
Production Operations and Workforce Transition
As part of the transaction, all 11 employees from the two production facilities have transferred to Meridia S.r.l.
The sites include the Amaro Averna production operation in Sicily and the Zedda Piras facility in Sardinia.
The transfer ensures continuity across manufacturing operations while bringing both production sites under Disaronno Group ownership.
The addition of Amaro Averna and Zedda Piras further expands the group’s spirits portfolio as it continues to pursue growth opportunities across international beverage markets.
Speaking at the time of the rebranding, Marco Ferrari described the move as a ‘natural evolution of our journey’.
“This new corporate identity strengthens the Group by enhancing the shared values that unite our companies and by enabling a more scalable organization with an increasingly premium and structured profile.
“Choosing an iconic and recognizable name like Disaronno allows us to look to the future while maintaining a strong connection to our roots. With this new identity, we reinforce our international vision and our ability to consistently express the values that guide us. Celebrating ‘Il Buon Vivere’ Together is not simply a mission, but the principle that inspires all our activities and relationships.”
This article was produced by the editorial team at Food & Beverage Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across food production, manufacturing, supply chains, construction, healthcare, mining, and sustainability.
Food & Beverage Outlook provides ongoing coverage of organisations and developments shaping the global food and beverage sector.
