At Loncaro, we view our suppliers as strategic partners, not just vendors. In today’s environment, supply chain challenges, shifting consumer preferences, and increased competition require brands to be flexible, nimble, and ready to adapt at a moment’s notice. For a growing brand like ours, strong supplier relationships are absolutely essential.
We place a high value on communication and work hard to build genuine partnerships with our co-packers, flavour house, distributors, and other key suppliers. When everyone is aligned and working towards the same goals, we’re able to move faster, solve problems more effectively, and ultimately deliver the best possible product to consumers.
As a growing business, we believe it’s critical to be proactive rather than reactive. Forecasting demand, managing inventory, and securing alternative sourcing options are all important parts of our strategy.
The beverage industry has changed dramatically since we launched four years ago, and every day brings new opportunities and challenges. That’s why we focus on building relationships based on transparency, trust, and mutual growth.
One of Loncaro’s greatest strengths as an emerging beverage brand is our agility. We can make decisions quickly, adapt to changing conditions, and get creative when challenges arise.
Whilst volatility may be the new normal, we believe strong partnerships, disciplined planning, and open communication position Loncaro to continue growing whilst delivering the premium, all-natural, best-tasting long drink consumers are looking for.
Janne Kouri
Founder and CEO, Loncaro
About Janne Kouri
Janne Kouri is the Founder of Loncaro and President of NextStep, a nonprofit supporting the paralysis community. Inspired by his own paralysis journey, he created Loncaro, an award-winning Finnish-style gin long drink. A portion of every sale supports NextStep, which has raised $20M+ since 2008.
About Loncaro
Loncaro is the award-winning, #1 best RTD long drink bringing Finland’s iconic gin and citrus cocktail to the States. Made with real Finnish-style gin, Loncaro delivers a crisp, refreshing, premium, and sessionable cocktail experience, making for the perfect summer drink.
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