As a premium vodka brand, Golden Egg draws inspiration from the timeless elegance of the Art Deco era. We raise a toast to co-Founder, Ben Duffy, who highlights the British artisanship and creativity that define the drink.
VODKA WITH THE MIDAS TOUCH
Inspired by a shared vision, co-Founders Ben Duffy and Paul Holt hatched an idea to craft a top-class, high-quality, and supremely smooth vodka; Golden Egg caters to distinctive and daring individuals with an eye for the extraordinary.
“Our values ensure we deliver an exciting brand experience that is both contemporary and enduring,” introduces Duffy.
By incorporating these elements, Golden Egg encapsulates the essence of the 1920s, an age of opulence and luxury defined by socioeconomic change. Shifts in cultural norms were marked by a rise in consumerism and an emphasis on leisure activities, including lavish parties and indulgence.
The ‘Roaring Twenties’ were epitomised by the glamourous lifestyles of Coco Chanel, Greta Garbo, Josephine Baker, and F. Scott Fitzgerald, the latter of whom is quoted on Golden Egg’s website – “It was an age of miracles, it was an age of art, it was an age of excess, and it was an age of satire.”
Duffy has ambitious plans for the brand’s position in the market, demonstrating a strong belief in its product.
“Embodying the spirit of sophistication and boldness, Golden Egg’s approach is characterised by a mindset that leads rather than follows.”
The brand’s mission is reflected in the target audience’s demographic, which is primarily customers who are well-travelled and culturally aware.
“Buying behaviours will see our consumers choose Golden Egg as their go-to premium spirit for special occasions and entertaining, as they are inclined to invest in limited edition releases or bespoke offerings not only as a mark of status but also as an investment in luxury products,” Duffy informs.
THE ESSENCE OF BRAND IDENTITY
Ensuring creativity is at the core of everything it does, Golden Egg’s strategies for marketing and promoting a relatively new product involve maximising its budget by engaging different markets with large followings and traditional routes.
So far, this has included sponsoring Stephen Bunting – an English professional darts player, nicknamed ‘The Bullet’ – as well as hosting a Golden Egg bar in Leadenhall Market, one of the oldest in London, in an exquisite and ornate Grade II listed building.
This is alongside attending the Top 50 Gastro Pubs and Top 50 Cocktail Bars ceremonies and smaller business events in various regions.
“Our creativity is reflected in our brand identity, with the bottle design being a good example of how our ethos helps to elevate all aspects of Golden Egg vodka.
“Influenced by Art Deco design characteristics, the bottle’s fluted glass design exudes elegance and timelessness. From the spray-frosted translucent belly adorned with a metallic gold screen and printed logo, adding a further elevated finish, through to our British beeswax-coated stopper, inspired by our honey distillation process, we ensure every detail speaks of our dedication to delivering a premium product with a strong brand story,” he impassions.
In April, Golden Egg launched the first of its periodic hatchings as a key part of its overall marketing strategy, releasing limited runs of half-ounce solid gold coins intricately affixed to bottles.
“We believe these unique hatchings will become synonymous with the brand’s premium identity as we move forward. As part of the launch activity, we have designed a series of immersive Golden Egg Hunts, creating trails for our community to follow for a chance to win a half-ounce gold coin,” Duffy urges.
PROCESSING WITH PRECISION
Golden Egg has a uniqueness that sets it apart from other vodka brands on the market, thanks to its distinct flavour profile and innovative distillation processes.
In order to create an unparalleled silky texture, the beverage is crafted from the highest-quality English grain and enhanced with an infusion of premium local Berkshire honey, which acts as a natural smoothing agent.
“The vodka undergoes meticulous processes to add to its refined mouthfeel. To achieve its distinctive flavour, we work with our distillers on an old Polish recipe that involves storing the alcohol in a honey-encased cask for three months before triple distillation and double filtration, resulting in an ultra-smooth taste,” reveals Duffy.
Golden Egg distinguishes itself from other UK brands in both style and taste, with Duffy’s confidence in the organic recipe of his product helping to establish an unparalleled position in today’s marketplace.
“Whilst most brands are trying to play around with different flavours, we believe that focusing on the natural product will help us compete against the likes of Belvedere and Grey Goose.
“Supported by limited-edition releases and bespoke offerings, our brand will endure in the minds of our consumers ahead of market competitors,” Duffy proudly states.
A GOLDEN OPPORTUNITY AWAITS
The year ahead for Golden Egg entails exciting collaborations regarding its Stephen Bunting sponsorship and various events.
“Soon, we will launch industry events that connect individuals from different areas with local businesses to build a community,” Duffy reveals.
Golden Egg will also attend the upcoming Bar Convent Berlin (BCB) trade show in London from 30th June to 1st July. As one of the leading trade shows in the industry, BCB has also staged shows in Brooklyn and Singapore.
“BCB focuses on high-quality spirits, beers, and the wider drink categories and showcases the newest products on the market, so it’s an ideal event for us to be at to promote the Golden Egg brand to the right audience.”
Whilst enthusiastic about preparing to showcase the brand at BCB, Duffy is equally excited about Golden Egg’s new platform, which is designed to impart insightful information to consumers.
“We will also announce various promotions, competitions, and giveaways in the coming months,” he concludes.
